The music video of the track featured Tim Westwood and Dappy of N-Dubz, and was filmed in his secondary school, Gladesmore Community School. The single charted at number twenty-one on the UK Singles Charts. On 2 March 2009, he released his first single from the album, "Chip Diddy Chip". In 2008, he signed a record deal with Columbia Records, Sony Music and began recording his first debut album. Chip announced his signing to American rapper T.I.'s Grand Hustle Records in March 2012 after leaving Sony following the shuttering of Jive, Sony Music. On 13 January 2012 he announced via Twitter that he had permanently abbreviated his name from Chipmunk to Chip. The same year Chipmunk won an Mp3 Award at Mp3 Music Awards 2009 for his single, "Diamond Rings", which was published and promoted by MTV Network. He also won an award with Emeli Sandé for Best British Single for their song "Diamond Rings". He also won Best Hip-Hop Act at the MOBO Awards 2009. In 2008, Chipmunk was nominated for best newcomer at the MOBO Awards, winning two awards: Best UK Newcomer and Best Hip-Hop act. His follow-up debut album, Transition was released on 18 April 2011. He released his debut album, I Am Chipmunk in 2009, which charted at number-two on the UK Albums Chart. He has successfully released five top-ten hits on the UK Singles Chart, of which "Oopsy Daisy" debuted at number-one. He signed a record deal with Columbia Records of Sony Music UK. Jahmaal Noel Fyffe (born 26 November 1990), known by his stage name Chip, formerly Chipmunk is an English rapper and songwriter from Tottenham, London.
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